Welcome to Rooted, a storytelling platform at the intersection of sustainable travel, environmental conservation, and community-based advocacy efforts.

Hi! I'm JoAnna Haugen, the founder of Rooted. This platform was born from my experiences as a U.S. Peace Corps volunteer, intrepid traveler, commercial travel writer, and solutions journalism advocate — and the gaps I discovered along the way.

My mission through Rooted is to responsibly document, support, celebrate, and share sustainable travel initiatives that put communities first – and help others do the same.

How can Rooted help you?

  • Travel service providers - Learn how powerful storytelling can elevate your work and about social impact projects that benefit your local community.
  • Representatives for local travel initiatives - Connect with people interested in amplifying your work and learn from representatives of similar social impact projects.
  • Content creators - Find meaningful travel experiences to share with your audiences and learn how to responsibly use your influence.
Rooted audiences

Rooted's key features include:

You are an important part of Rooted!
Please get in touch: