My writing career tends to follow two trajectories: editorial writing and content marketing/corporate writing.

On the editorial front, I specialize in travel and adventure, though I have written articles on a wide variety of topics. I am intimately familiar with, understand and live the passport‑stamped, suitcase-toting lifestyle. Editors count on me for fresh, engaging and print-ready copy fit for wanderlust-hungry audiences.

My content marketing and corporate writing projects connect international brands with potential and returning customers using well-researched information and thoughtfully chosen words. I enjoy working with companies to deliver creative content that compels people to take action.

Are you:

  • A creative agency looking for talent that can capture your client’s voice?
  • An established brand interested in tapping new markets, undergoing rebranding efforts or in need of fresh content?
  • An editor looking for commissioned print-ready material?
  • A publisher searching for compelling travel or adventure stories from someone who has international living and traveling experience?

My portfolio includes articles published in more than 60 print and online publications, web copy for clients in numerous industries, property descriptions for several rental companies,
souvenir books and much more.

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I’m ready to work with you today.
Let’s take your content from drab to fab!

Not a travel brand? Don’t worry – I often work with clients unaffiliated with the travel/tourism and hospitality industries. Feel free to get in touch and let’s chat!

What clients say:

She has literally revamped the quality of our online content to the point where our readership has grown substantially. Plus, we have many more readers visiting often, signing up for our newsletters, etc. Her writing and editing is top notch. She has a gift with words and their construction.

– Thomas Hollowell, owner, Journey Beyond Travel

JoAnna was instrumental in helping me successfully publish my second book Maximizing LinkedIn for Sales and Social Media Marketing. As my developmental editor and copy editor, JoAnna was helpful at every stage of the book to ensure that my content was concise and connected with my target market. I would highly recommend JoAnna for any writing project that you might have.

– Neal Schaffer, founder of Maximize Your Social, Maximize Social Business, Social Media Center of Excellence and Social Tools Summit

JoAnna is the one-two punch of total professional and exceptionally talented copywriter. She’s someone we trust with even the most difficult copy projects, and she handles them with enviable skill, interacting with our travel clients and adapting her voice to suit their needs. And it shows: our clients unanimously love her work, too. I recommended her with total confidence!

– Jessica Vozel, Co-Founder at Guest Hook