I help connect travel and hospitality brands with potential customers and returning fans using thoughtfully chosen words and creative content marketing. Fueled by a personal passion of globe-trotting and backed by a proven history of working with well-established companies from around the world, I deliver print-ready copy fit for your wanderlust-hungry audience. I am intimately familiar with, understand and live the passport‑stamped, suitcase-toting, wide-eyed wanderlust lifestyle.

Are you:

  • A creative agency looking for travel expertise?
  • An established travel or hospitality brand interested in tapping new markets or undergoing rebranding efforts?
  • A tourism board seeking fresh brand content?
  • Simply in need of invigorating, interesting and innovative messaging to draw in the ideal hospitality audience?

My portfolio includes articles published in more than 60 print and online publications, web copy for clients in numerous industries, property descriptions for several rental companies,
souvenir books and much more:

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This is one train you don’t want to miss.
Let’s take your content from drab to fab!

Not a travel brand? Don’t worry – I often work with clients unaffiliated with the travel/tourism and hospitality industries. Feel free to get in touch and let’s chat!

What clients say:

She has literally revamped the quality of our online content to the point where our readership has grown substantially. Plus, we have many more readers visiting often, signing up for our newsletters, etc. Her writing and editing is top notch. She has a gift with words and their construction.

– Thomas Hollowell, owner, Journey Beyond Travel

JoAnna was instrumental in helping me successfully publish my second book Maximizing LinkedIn for Sales and Social Media Marketing. As my developmental editor and copy editor, JoAnna was helpful at every stage of the book to ensure that my content was concise and connected with my target market. I would highly recommend JoAnna for any writing project that you might have.

– Neal Schaffer, founder of Maximize Your Social, Maximize Social Business, Social Media Center of Excellence and Social Tools Summit

JoAnna is the one-two punch of total professional and exceptionally talented copywriter. She’s someone we trust with even the most difficult copy projects, and she handles them with enviable skill, interacting with our travel clients and adapting her voice to suit their needs. And it shows: our clients unanimously love her work, too. I recommended her with total confidence!

– Jessica Vozel, Co-Founder at Guest Hook